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Search Engine Marketing Basics for Hotel General Managers and Directors

In search of…simplification! An introduction to Search Engine Marketing for Hotel General Managers and Directors of Sales & Marketing Search Engine Marketing has been a hot topic for quite a while...

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Hotel SEO – Search Engine Optimization Cons to watch out for

Search Engines refer a significant percentage of web direct bookings for hotels, both through paid search and natural search. SEO / Search Engine Optimization obviously has the most bang for the buck,...

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5 Future Internet trends that will change Hotel Internet Marketing

5 Future Developments that will revolutionize Online Hotel Marketing: “For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the...

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Say “cheese” – You’re on candid cam!

A picture may be worth a thousand words…but most hotel PR & Marketing managers today would be at a loss for words at the plague of user generated photos out on the Internet today. Hoteliers may...

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Augmented Reality Maps make their debut

After Blaise Aguera y Arcas offered a tantalizing peek at the world of Microsoft PhotoSynth a couple of years ago, he recently made a return to TED to demo the latest incredible innovation in mapping....

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Hotel Internet Marketing by 2013 – Are we on Track?

I came across a piece I’d written about 17-18 months ago on the future of hotel internet marketing. The article talked about 5 broad tech trends that I thought would radically alter the way we...

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Love the new Max Travel Time feature on Google Hotel Finder

Just experimenting with the newly added feature on Google Hotel Finder that allows you to specify maximum travel time from an attraction or landmark… this would’ve come super handy when I was looking...

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